About our founder

Carla Piñeyro Sublett

I’m an unconventional Fortune 50 executive whose healing journey left me hell-bent on making our workplaces work for the whole human. 

Every day, billions of people around the world wake up and go to work. Some of us travel a few feet to a desk in our home. Some of us get in the car or on a train. But one thing is true for all of us: When we show up to do our job, we bring our mind, body, and spirit along with us. 

Each of us is a whole, complicated person. But, as it turns out, our workplaces aren’t built for whole, complicated people. They’re built for output. Production. Profit. And they’re full of shame.

I’ve spent the last two years on a healing journey that has left me hungry to change that.

And that’s why, after spending the better part of the last two decades as a C-Suite executive, I’m expanding my mission to overhaul modern workplaces to make them more purpose-driven, higher performing, and joyful. Because transforming businesses starts with transforming ourselves. If this speaks to you, I want to hear from you.

Where I’ve been

Here are some of the things I’ve done that have led me to where I am today

As Chief Marketing Officer at IBM, I led a team of more than 7500 marketing professionals in dozens of countries and a multiple billion dollar P&L, overseeing all aspects of the company’s marketing efforts – including brand, proactive demand generation, and enhancing customer engagement by partnering with sales. 

Before that, I spent two years as Executive Vice President, CMO, and General Manager of the Portfolio Business Unit of National Instruments, serving as the first CMO in NI’s history and focused on rebranding the 40-plus-year-old company.

As the CMO of Rackspace, I drove a repositioning campaign to double brand awareness and prompt the successful private equity sale of the company.

Over the course of 15 years at Dell, I worked across every sales function and geography – launching new businesses in emerging markets, running multiple P&Ls, and modernizing the inside sales function.

In all of these roles, I learned that getting a business back to growth starts with the healthy hearts, heads, and minds of the people within it.

Today, I’m building something new. I sit on several boards, coach multiple executives, and regularly serve as a keynote speaker at functions for organizations whose missions I value.

My journey has been forged by grit, self-reliance, and the kindness and faith of other people. I believe that you can be both grateful and ambitious. Candid and compassionate. Bold and kind. And I believe in the connectedness and collective power of all people to do incredible things together. If that’s what you believe too, then I want to work with you.

“What makes Carla different from other Fortune 50 leaders is that she seems to be able to motivate and inspire people to be their best selves from a place of real depth and connection. To watch Carla in action, speaking or leading others, is to watch an activity that appears to draw from a soul level. There is nothing superficial or transactional about Carla; she is a deep thinker who is able to connect with other people, ideas, and challenges in a unique way that draws out more from others than a typical leader.”

Meredith Kopit Levien

CEO, The New York Times

Executive transformation

Work with me 1:1

I believe in the connectedness and collective power of all people to do incredible things together.

Let’s talk